Bridging the Affordability Gap in Sustainable Consumption
How Transparency and Corporate Responsibility Can Drive Consumer Adoption

Jayme Swan
Sep 26, 2025
The surge in sustainable consumption is reshaping consumer habits across the market.
Despite growing enthusiasm, affordability remains a challenge, as eco-friendly products often come with higher price tags.
While 54% of shoppers are willing to pay more for green products, many still face cost barriers at the checkout.
Skepticism around greenwashing is also rising, with nearly 70% of consumers now verifying brands’ sustainability claims before buying.
This demand for transparency is pushing companies to prioritize authenticity and clarity.
Businesses now share detailed information on sourcing and production, using tools like blockchain for real-time traceability.
CEOs are embedding sustainability at the core of business, fueling innovations like zero-waste programs and circular economies.
By investing in both transparency and accessibility, companies can close the affordability gap and empower more consumers to choose sustainably.